A premium brand in any industry isn't just something that happens overnight. What starts out as a simple idea evolves and grows over time into something that is bigger than those who started it. Legacy takes time, and Escobar Cigars is no different. From our early days just starting out to our current day growth and innovation we invite you to come along with us and learn a little bit about our story.
2017 - 2021: Initial Market Research & Branding
Back in 2017 when friends David Gomes and Michael McNaughton set out to create world class cigars they knew they had to do it properly, The pair worked closely with master blenders in Estelí Nicaragua, using vintage Nicaraguan tobaccos to craft the perfect small batch cigar. Extensive research and trials were conducted, specifically looking at long term aging and a two stage fermentation process to craft smooth and balanced blends.
Without any large scale marketing budgets or celebrity backing, the newest premium boutique cigar in town was able to gain a cult following. Whether through chats in backyards and lounges everywhere or discussion in online forums, Escobar was able to establish a foothold in the market and began to pop up in humidors everywhere. This beginning was especially meaningful as it confirmed that smokers share Escobar’s vision for world class, boutique cigars that are affordable yet complex.
2021 - 2024: Relaunch With Nas
In 2021 Escobar Cigars was looking to take the next step in the brand's evolution and that started with bringing a new partner on board. Nasir Jones, better known to the world as Nas, joined the team as co-owner and strategic partner. Bringing in the Grammy award winning Hip Hop legend signaled a major shift in the brand’s cultural presence and overall visibility.
With additional support from pivotal team members Morgan Smith, Rob Santini, and Jack McNaughton, the brand underwent a full aesthetic overhaul. The brand introduced new sleek, all-black packaging and further aligned itself with a refined luxury lifestyle. This new chapter in Escobar’s history brought the brand into music videos, celebrity events, and high end cigar lounges in cities like New York, Miami, and Los Angeles. While Nas expanded the brand’s cultural footprint and the brand grew, core blending and production remained fully under the direction of original founders David Gomes and Michael McNaughton.
2024: Rebranding with Upgraded Blends and Collaborations
The year of 2024 signaled the start of a new era in innovation, marked by the strategic partnership with legendary master blender AJ Fernández. This collaboration resulted in the creation of three new core blends that introduced richer, more complex profiles while maintaining the smoothness Escobar is known for. Additionally, an ultra-premium limited-edition cigar crafted with E.P. Carrillo at Casa Carrillo in the Dominican Republic, further enhanced the brand's portfolio and boosted its reputation for excellence.
2025 - Beyond: Growth and Innovation
Present day, Escobar has expanded globally, with availability in over 20 countries and counting including the U.S., Canada, Germany, the UAE, and Australia. The brand is planning to introduce a sub-$10 line to reach a broader audience while still keeping that same quality and craftsmanship Escobar is known for. Additionally, the brand has announced plans to expand into Asia and the Middle East with retail cigar lounges in Dubai and Singapore. Beyond just cigars, Escobar has introduced branded accessories as well as a debuting Escobar Leaf Cuts, a premium line of blunt wraps. These moves signal an evolution from a boutique label into a full-fledged luxury lifestyle brand rooted in craftsmanship, culture, and relentless innovation.
Throughout our journey, we remain grateful to the aficionados that continue to trust us to provide high quality cigars, every single time. With our dedicated team, relentless innovation, and unmatched passion, we’re committed to growing and continuing our legacy of premium craftsmanship. The best is yet to come.